New Car Launch in India (September 2026): Prices & Specs
Looking for a new car launch in India? Explore prices, mileage, variants, and booking details for Tata Curvv, Hyundai Alcazar, MG Windsor EV, and more.
Sep 19, 2026
Oct 08, 2026 12 min read
If you are exploring the latest car launch in india, the current festive market brings a packed lineup of brand-new passenger vehicles across budget hatchbacks, mid-size SUVs, electric crossovers, and luxury movers. Buyers can now evaluate freshly introduced models featuring 5-star safety ratings, competitive introductory pricing, and modern powertrains before booking their festive delivery.
| Model | Segment | Ex-Showroom Price | Booking Token |
|---|---|---|---|
| BYD eMAX 7 | Electric 3-Row MPV | ₹26.90L – ₹29.90L | ₹51,000 |
| Nissan Magnite (Facelift) | Sub-Compact SUV | ₹5.99L – ₹11.50L | ₹11,000 |
| Kia Carnival | Luxury MPV | ₹63.90 Lakh | ₹2,00,000 |
| MG Windsor EV | Crossover EV | ₹9.99L – ₹15.50L | ₹11,000 |
| Tata Curvv & Curvv.ev | SUV-Coupe | ₹9.99L – ₹21.99L | ₹21,000 |
| Mahindra Thar Roxx | 5-Door Lifestyle SUV | ₹12.99L – ₹22.49L | ₹21,000 |
The festive stretch comprising Navratri, Dussehra, and Diwali drives 30% to 35% of all annual passenger car sales across the country. Manufacturers use this high-demand window to release brand-new generations, facelifts, and alternative-fuel variants.
Car buyers in India are also witnessing two critical shifts in the market. First, safety standards have taken centre stage, with six airbags becoming standard equipment and brands proactively sending vehicles for independent crash testing under the Bharat NCAP programme. Second, disruptive pricing formats such as Battery-as-a-Service (BaaS) have arrived to lower the upfront price tag on electric cars.
Festive demand often stretches inventory thin. Always get your delivery timeline and price-protection terms documented in writing from the authorized dealer before transferring your booking token.

Here is an in-depth breakdown of the standout passenger models making headlines in Indian showrooms, detailing engine configurations, introductory pricing, and key features.
The Mahindra Thar Roxx expands the iconic off-roader into a practical 5-door family SUV. It comes with Rear-Wheel Drive (RWD) and 4-Wheel Drive (4WD) configurations across six trim levels: MX1, MX3, AX3L, MX5, AX5L, and AX7L.
Tata introduced India's first mass-market SUV-coupe styling with the Curvv. Available in both internal combustion and pure-electric formats, the model competes aggressively in the mid-size SUV category against rivals like the Hyundai Creta and Citroën Basalt.
JSW MG Motor India introduced the Windsor EV crossover with an innovative Battery-as-a-Service (BaaS) ownership program. Buyers can purchase the car shell outright at a lower initial cost and pay battery usage on a per-kilometre basis.
The updated Nissan Magnite sub-compact SUV brings a refreshed front grille, improved interior plastics, and standardized safety gear across its Visia, Acenta, N-Connecta, and Tekna trims. If you are comparing smaller city vehicles, check our guide on new car launch models under 10 lakh.
High-end family mobility options also saw prominent updates. Kia introduced its fourth-generation Carnival Limousine Plus at ₹63.90 Lakh, packing a 2.2L diesel engine (193 PS / 441 Nm), second-row powered Ottoman relaxation seats, and 23 ADAS features. In parallel, BYD launched the 3-row electric eMAX 7 MPV starting at ₹26.90 Lakh to ₹29.90 Lakh, offering 55.4 kWh and 71.8 kWh Blade battery options with up to 530 km NEDC range.
Introductory ex-showroom prices are typically locked only for the initial batch of bookings. Review your sales agreement to verify if price hikes before delivery will be billed to you.

Vehicle safety has become a decisive parameter for prospective buyers. The Ministry of Road Transport and Highways (MoRTH) continues to push voluntary crash testing via Bharat NCAP to provide standardized safety information.
| Model | Adult Protection (AOP) | Child Protection (COP) | B-NCAP Rating |
|---|---|---|---|
| Mahindra Thar Roxx | 31.09 / 32 points | 45.00 / 49 points | 5 Stars |
| Tata Curvv (ICE) | 29.50 / 32 points | 43.66 / 49 points | 5 Stars |
| Tata Curvv.ev | 30.88 / 32 points | 44.83 / 49 points | 5 Stars |
| Nissan Magnite (Facelift) | Scorecard Pending | Scorecard Pending | Tested (Awaiting Results) |
| MG Windsor EV | Under Testing | Under Testing | Evaluation Underway |
The Mahindra Thar Roxx set a benchmark by becoming the first ladder-frame lifestyle SUV to achieve a complete 5-star rating for both adult and child occupants. Tata Motors matched this standard with the Curvv lineup, ensuring top safety credentials across both petrol and electric iterations.
Due to high festive demand and semiconductor supply adjustments, the new car delivery waiting period varies considerably based on the vehicle type, transmission, and production volume.
| Car Model | Booking Token Amount | Typical Waiting Period | Fastest Delivering Variant |
|---|---|---|---|
| Nissan Magnite Facelift | ₹11,000 | 2 to 6 weeks | Naturally Aspirated Manual |
| BYD eMAX 7 | ₹51,000 | 4 to 8 weeks | Premium 6-Seater |
| Tata Curvv (ICE / EV) | ₹21,000 | 6 to 12 weeks | Pure+ / Creative Petrol MT |
| MG Windsor EV | ₹11,000 | 8 to 12 weeks | Exclusive Trim |
| Kia Carnival | ₹2,00,000 | 8 to 12 weeks | Limousine Plus (CKD Batches) |
| Mahindra Thar Roxx | ₹21,000 | 8 to 36 weeks | Base MX1 / MX3 RWD Petrol |
The new car launch booking amount is paid either directly on the manufacturer portal or through authorized dealerships. Most manufacturer portals process full token refunds if cancelled before vehicle allotment, though individual dealer desks may deduct ₹250 to ₹1,000 as processing overhead.
The sticker price advertised during a new launch is the ex-showroom price. This figure covers factory production, manufacturer logistics, dealer margins, and GST (28% plus vehicle compensation cess ranging from 1% to 22%).
To calculate the actual on-road cost required to drive the car legally, consider these mandatory charges:
Dealers cannot force you to buy insurance from their showroom desk. You are legally entitled to purchase an independent policy online from any IRDAI-registered insurer, often saving 20% to 40% on your premium.

Under the paperless motor registration system managed by MoRTH on Parivahan Sewa, private vehicle owners no longer need to stand in physical queues at regional transport offices. Dealerships complete the documentation through the centralized Vahan 4.0 portal.
Before you drive away from the showroom floor, take five minutes to check your RC details online to verify your chassis number and owner profile. If you need local contact info for registration issues, check your RTO office address and code.
Because state governments determine road tax schedules, the on-road car price in India for identical variants differs substantially depending on where you register.
| State / UT | Petrol / Diesel Road Tax | Electric Vehicle (EV) Policy Benefit |
|---|---|---|
| Delhi | 4% to 10% (plus diesel cess) | 100% Road Tax & Registration Waiver |
| Uttar Pradesh | 8% to 10% (plus 1% Green Cess) | 100% Tax Exemption on Eligible EVs |
| Maharashtra | 11% to 15% (fuel & price slab based) | Standard road tax rates apply |
| Karnataka | 13% to 18% (highest standard slab) | Targeted concessions on select EV brackets |
| Haryana | 5% (₹20L) | State subsidies on select hybrid and EV models |
Buyers working for private corporations with branches across four or more states can opt for the Bharat (BH) Series registration. BH series vehicles pay road tax every two years (8% to 12% baseline) instead of paying 15 years of state road tax upfront, significantly reducing initial delivery outflow.
High showroom footfalls during new vehicle launches often expose buyers to questionable dealer practices. Keep these safeguards in mind before signing the delivery sheet:
If you prefer planning your purchase around future unveilings, review our preview of upcoming cars in India to see what models arrive in upcoming quarters.
Choosing the right model from a latest car launch in india requires balancing your budget against engine preference, waiting periods, and verified crash safety test scores. Always inspect your itemized price quote to ensure you only pay statutory road taxes, valid motor insurance, and legitimate registration fees.
Once your booking is confirmed, monitor your delivery allocation closely, complete a full pre-delivery inspection before signing the registration forms, and enjoy a safe, hassle-free festive drive in your new car.
Quick answers to what people ask most about Latest Car Launch in India: Prices & Delivery Timelines.
The latest mass-market passenger vehicle launch is the BYD eMAX 7 electric MPV, launched on 8 October 2024 with prices starting at ₹26.90 Lakh. It was preceded by the Nissan Magnite facelift on 4 October 2024, and both the 4th Generation Kia Carnival and Kia EV9 on 3 October 2024.
Standard booking tokens range from ₹11,000 for sub-compact SUVs like the Nissan Magnite, ₹21,000 for mid-size SUVs such as the Mahindra Thar Roxx and Tata Curvv, ₹51,000 for premium electric MPVs like the BYD eMAX 7, and up to ₹2,00,000 for luxury imports like the Kia Carnival.
Delivery waiting periods range from 2 to 6 weeks for models like the Nissan Magnite facelift, up to 6 to 12 weeks for the Tata Curvv and MG Windsor EV, and between 2 to 9 months for high-demand models like the Mahindra Thar Roxx AX7L.
Both the Mahindra Thar Roxx and the Tata Curvv (combustion and electric models) hold official 5-star Bharat NCAP crash ratings. The Thar Roxx scored 31.09/32 for adult occupant protection, making it the first body-on-frame lifestyle SUV to earn a 5-star Bharat NCAP rating.
The ex-showroom price includes the factory cost, GST, and dealer margin. The on-road car price adds state road tax (5% to 18%), mandatory motor insurance (1-year Own Damage + 3-year Third-Party), registration fees, FASTag, and a 1% TCS levy for vehicles priced above ₹10 Lakh.
Yes, under IRDAI regulations and the Competition Act, car dealerships cannot force you to purchase their in-house motor insurance policy. You have the legal right to purchase your comprehensive policy online from any licensed insurer and provide the cover note for RTO registration.
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